LUNA EYEWEAR
Pulling back the curtain to empower customers.
eCOMMERCE BLOG
B2B customers learning how to talk to their customers about optical measurements.
AUDIENCE
Most people using corrective lenses don’t know what their eye doctors measure, and if they do, they don’t know what those measurements mean. They’re not empowered to use that information to buy the right contacts and glasses themselves. This keeps the business insular, ensuring eye doctors can continue to sell glasses at marked-up rates in their clinics. In eyewear, industry disruption is all about empowering through usable knowledge you can take with you.
INSIGHTS
Luna sells measurement tools you can use from your phone, so eCommerce providers can help customers get their prescription and buy glasses from home. As easy as Amazon, as accurate as visiting a trusted optometrist. That buyer confidence is built on an understanding of what doctors measure during a visit. So this piece is about leveling the playing field. If your customers don’t know what their doctors measure, they’re not ready to make an informed decision on whether or not to trust your tools and your online store. This is about education, but it’s also about helping eCommerce vendors learn the language they need to use to help their customers take over as confident self-serving eyewear consumers.
STRATEGY
Your customers probably don’t know what pupillary distance is, but it’s a critical part of their eyewear needs.
SINGLE-MINDED IDEA
I used Luna’s brief and inputs to write an informative blog that helps potential Luna customers think about how to position their services in a way that empowers customers.
ROLE