HEALTHLINK PATIENT NETWORK
Rethinking the standard form through a patient’s journey.
CASE STUDY
Medical network professionals, ready to buy but looking for assurance.
AUDIENCE
Too often, case studies follow a sales cycle. If the product is solid, the journey from awareness to implementation is far less interesting than how that product makes a real difference for the company and its customers.
INSIGHTS
Instead of looking at a sales timeline, this case study should follow the patient timeline. From first visit to final treatment, how does HealthLink take care of the people they serve on the journey to healing?
STRATEGY
Every step along the way, your patient information is treated with the highest care.
SINGLE-MINDED IDEA
I conducted interviews with the HealthLink team in New Zealand, and wrote the case study, directing concept and final form.
ROLE
