CDW + ACMETEK
The tenacious team behind $3.5 Billion.
VIDEO CUSTOMER SUCCESS STORY
Hardware manufacturers looking for social proof of software support solutions.
AUDIENCE
FUD has its place. But even in an industry that primarily operates on risk concerns, it’s sometimes important to focus on hope and wins. If a global company can support a larger global company in their support of an even larger global company—in fact, one of the biggest companies in the world—and do it successfully, people will pay attention. No fear necessary.
INSIGHTS
This is about an honest conversation with the people who make this train-of-support work. There’s so much to it: business strategy, supply chain, purchase agreements, technical integrations, and more. But that’s not really what we’re talking about with a success story like this. We’re talking about why it matters to AcmeTek and CDW, and how it helps the customer down the line. They’re the heroes of this story, because the work they do means the people they serve don’t even know how much went into the effort behind the scenes.
STRATEGY
When things are rapidly changing, you need to be able to turn to something you can trust.
SINGLE-MINDED IDEA
I helped write and interview the AcmeTek and CDW people. I co-directed the location shoot, and I co-directed editing for the final asset.
ROLE